About Us

GigFinesse is an online music booking platform founded in New York City—built by artists for artists.

As a drummer performing at venues across New York City, our co-founder and CEO Mir Hwang noticed what’s common knowledge amongst all artists: the headaches and inefficiencies of booking needlessly disadvantage the musical brilliance of millions of underrepresented artists. Knowing that both artists and venues would benefit from a data-driven approach to booking, Mir forewent medical school and is now a Founder-in-Residence at NYU’s center for entrepreneurship.

GigFinesse developed AI algorithms to streamline and benchmark the live music booking process at small venues. In doing so, we create a ladder of opportunity for some of society’s most valuable creators and awe inspirers. Since winning both NYU’s InnoVention Competition and NYU’s 300k Entrepreneurs Challenge, we’ve booked more individuals acts than anyone else in NYC.